The music produced by Cornetto Pop Rock Season 1 instantly became a hit on social media, garnering tens of millions of views, and showing that our youth found a connection with this music.

This is where numbers and figures give us some context. While it may sound too early to say that the first season of Cornetto Pop Rock has revived the once blooming concert culture, it will not be further from the truth to say that the platform has set the tone for such a revival. This decade however has seen sporadic activity and hardly any bands popping up that make music consistently. There was a time (mid 90s and early 2000s mainly) when the music industry was abuzz with activity, with new bands such as Aaroh, EP, FuzГ¶n, Mizraab, Roxen, and Call etc. Looking at the present scenario, while the revitalised film industry has managed to give a few catchy numbers, the perimeter of the music industry is still blurred in the countryвЂ™s entertainment landscape as there still remains a void that must be filled with popular music that is in sync with our culture. Gradually, the concert culture that was so vivid during the 90s (and some part of the new millennium) only remained in memories. The youth was mainly inspired by western music or ironically by songs sung by Pakistani artists but for Bollywood films. Enter early 2000s, when the music industry was creeping towards its hibernation phase. While the six music videos that were part of the first season received a substantial amount of hits online, the prime reason why Cornetto Pop Rock was welcomed by artistes and the general public alike was its attempt at reviving a culture that had evaporated over the years.Д«ack in the 90s, during an era when the Pakistani film industry was failing to make an impression on the younger generation, it was the countryвЂ™s pop and rock artists that kept the youth engaged with local content. In the ever-changing world of entertainment media, can a platformвЂ™s popularity on social media be used as a criterion to gauge its success? We are discussing the case of a platform that is genuinely bringing about the revival of the pop rock scene in Pakistan.

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